London based technology company Nothing has announced the appointment of Himanshu Tandon as Vice President of Business for its sub brand CMF. In this position, he will be responsible for driving global strategy, business growth, and go to market execution, with India identified as a key global hub for CMF’s upcoming expansion.
Tandon brings with him more than eight years of senior leadership experience. He most recently served as Country Head at POCO India, part of Xiaomi Group, where he played a key role in building the brand to national prominence. His strategic vision and leadership helped establish POCO as a recognised name in India’s mobile phone market.
Over the course of his career, Tandon has received multiple honours that highlight his credibility in the technology sector. These include recognition in Times 40 Under 40, Tech Personality of the Year 2023, and Economic Times Most Promising Leader of Asia.
Carl Pei, Chief Executive Officer of Nothing, expressed confidence in Tandon’s appointment, stating, “We created CMF to address a gap in the mass market consumer tech segment, which had become predictable, uninspiring, and overly focused on specs at the expense of the user experience. CMF brings innovation and thoughtful design while delivering an uncompromised experience in a segment where shortcuts have been too common. The market response has been overwhelmingly positive, highlighting the brand’s potential. Himanshu Tandon’s proven success in the industry, makes him the ideal leader to drive CMF forward. His strategic insight and deep knowledge of the industry will be instrumental in shaping CMF’s next phase of growth.”
Sharing his vision for the role, Tandon said, “Nothing has been one of the most exciting and disruptive forces in the tech industry over the last decade, standing out for its design innovation and willingness to challenge the status quo. What excites me most about CMF is how it has evolved into a brand that genuinely speaks the language of today’s youth. In this role, my goal is to help CMF become a cultural keystone for Gen Z and young consumers worldwide. It’s an incredible opportunity to join a team that thrives on breaking boundaries, and I’m thrilled to begin this next chapter with CMF.”
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