The Board of Directors of Ipsos has appointed Jean Laurent Poitou as the new Chief Executive Officer, effective 15 September 2025. He will succeed Ben Page, whose term as CEO will end on the same day.
The Board noted that the market served by Ipsos is significant and continues to evolve, with businesses and public institutions demanding faster, reliable, and precise data. This data comes from both individuals such as citizens, clients, and consumers, as well as digital models enabled by artificial intelligence and data digitalisation. The Board emphasised that such information must be delivered securely and analysed with rigour, which Ipsos is well positioned to achieve.
The Board expressed appreciation for the work carried out by Ben Page since he became CEO in November 2021 but decided that new leadership was required to accelerate growth. The appointment of Poitou reflects the company’s aim to strengthen capabilities in rapid data production, analysis, and reporting.
Jean Laurent Poitou is an engineer and graduate of the École Polytechnique. He has over 30 years of international experience, having worked at Accenture in Europe, the United States, and Asia in senior management roles. More recently, he led Digital and Technology Services at Alvarez and Marsal across Europe, the Middle East, and Africa. He has guided many companies in digital transformation, modernisation, and the use of artificial intelligence.
Ben Page, the outgoing CEO, said, “Having spent 38 years at Ipsos, joining MORI (now Ipsos UK) as a trainee, and later spending many years as CEO of the UK and Ireland business, and since 2021, Global CEO of Ipsos, now is a good time to hand over the reins at the age of 60. I am so proud of what we have achieved at Ipsos over the last few decades. In very few other businesses would you travel the world, work with Presidents and Prime Ministers, and with some of the world’s largest companies and make lifelong friendships with so many clients and colleagues.”
In his first statement as CEO-designate, Poitou said, “I am delighted and determined to lead Ipsos into the next chapter of its growth as the company approaches fifty years of exceptional market leadership, global expansion and service diversification through acquisitions and innovation. I will draw on my experience in growth and innovation in Europe, Asia-Pacific and worldwide within major professional services firms to accelerate Ipsos’ development.”
He further added, “I know that Ipsos’ reputation with its clients, the quality and commitment of its teams, and the existing initiatives leveraging artificial intelligence and technology for competitive advantage are strong foundations on which we can build to transform the company. We will build for our clients an increasingly differentiated market and opinion research company, powered by science, technology, artificial intelligence, while remaining true to the values that have made Ipsos’ success.”
The Board welcomed Poitou and expressed confidence that his scientific expertise, international management background, and knowledge of markets will help Ipsos achieve its ambitions.
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