Dubai-based creative agency Liwa Content Driven has appointed Nandita Saggu as its Chief Growth Officer, with a mandate to lead strategic business expansion, strengthen the agency’s presence in regional and global markets, and improve operational efficiency.
Saggu brings 20 years of professional experience, including over 15 years in the Middle East, to her new role. She has held senior leadership positions at several leading digital and marketing technology firms, including Incubeta, YAAP, Facelift, and DViO Digital. Throughout her career, she has built a strong track record in scaling businesses, forming strategic partnerships, and driving commercial growth.
In this position, Saggu will work closely with Director Sagar Rege and the leadership team to expand Liwa’s client portfolio across key industries, enter new markets such as Saudi Arabia and the wider GCC, and promote collaboration across creative, strategy, and production teams.
“Nandita Saggu ’s visionary approach is precisely what we need to take Liwa to the next level,” said Sagar Rege, Director at Liwa Content Driven. “Her experience in scaling digital agencies and her understanding of the regional market will be invaluable as we build our capabilities and expand our footprint.”
Sharing her excitement about the new role, Saggu said: “I am thrilled to join Liwa Content Driven, an agency known for its bold and creative campaigns. I look forward to working with Sagar and the leadership team to build a growth strategy focused on driving new business, elevating our brand, and strengthening our internal operations to achieve remarkable growth.”
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