Technology solutions provider Redington Ltd. has revealed a major partnership with Amazon Web Services (AWS), formalized through a new Revenue Acceleration Pilot (REAP) contract.
This strategic agreement is designed to significantly enhance partner growth and speed up cloud adoption across India by passing on the benefits and resources that Redington gains from AWS directly to its vast network of channel partners.
The REAP program, a crucial initiative within the AWS Partner Network (APN), is tailored to empower high-potential partners.Â
Through this collaboration, Redington will enable these partners to access the combined technical expertise, shared resources, funding, and strategic support from both AWS and Redington.Â
This “downstream” Strategic Distribution Agreement will empower Redington to spearhead transformative initiatives, promoting innovation and sustainable growth throughout its ecosystem.
Sridhar S, Executive Vice President at Redington Ltd., emphasized the company’s commitment, stating, “At Redington, we are committed to driving cloud adoption at scale by empowering our partners with the right resources, expertise, and strategic support. The REAP program with AWS allows us to lead transformative initiatives that foster innovation and sustainable growth.”
Praveen Sridhar, Head of Partner Business, AWS India and South Asia, echoed this sentiment, adding, “Redington exemplifies what we value in a strategic distributor – strong technical capabilities, broad market reach, and a shared mission to democratize technology. Through this REAP initiative, we’re not just accelerating cloud adoption; we’re enabling transformative, partner-led growth that aligns with the scale and ambition of our customers across India.”
This collaboration underscores a shared vision between Redington and AWS to democratize access to cloud technologies and accelerate digital transformation across various industries in India.
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