Bharti Airtel, one of India’s leading telecommunications companies, has announced a significant achievement in its fight against digital fraud, with its advanced AI-powered fraud detection system successfully safeguarding over 1.6 million users across Kerala within just 35 days of its launch.
The cutting-edge system, which is automatically enabled for all Airtel mobile and broadband customers, operates by continuously scanning and filtering links across various digital platforms. It meticulously examines over 1 billion URLs daily, demonstrating remarkable speed by blocking harmful sites in under 100 milliseconds. This proactive approach significantly enhances the online safety of its vast subscriber base.
Gokul J, COO, Kerala, Bharti Airtel, said, “The AI-based fraud detection solution will be vital for scaling our abilities in this field and for providing new and creative solutions to meet customers’ most urgent requirements. We believe that our solution will offer a strong defence to customers in Kerala against cyber fraud, enabling them to navigate the digital world with confidence.”
A key feature contributing to its effectiveness in Kerala, a state known for its linguistic diversity, is the system’s ability to deliver fraud warnings in the user’s preferred language, including Malayalam. This localized communication ensures that warnings are clear and immediately understood, empowering users to recognize and avoid potential threats more easily.
The success in Kerala is part of a broader national impact since the system’s activation. In the same 35-day period, Airtel’s AI-driven platform has successfully blocked more than 188,000 malicious links and shielded a staggering 86 million users across the country from various online scams and fraudulent activities. This initiative underscores Airtel’s commitment to leveraging artificial intelligence to build a more secure digital environment for its customers.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter |The Mainstream formerly known as CIO News Whatsapp Channel | The Mainstream formerly known as CIO News Instagram
About us:
The Mainstream formerly known as CIO News is a premier platform dedicated to delivering latest news, updates, and insights from the tech industry. With its strong foundation of intellectual property and thought leadership, the platform is well-positioned to stay ahead of the curve and lead conversations about how technology shapes our world. From its early days as CIO News to its rebranding as The Mainstream on November 28, 2024, it has been expanding its global reach, targeting key markets in the Middle East & Africa, ASEAN, the USA, and the UK. The Mainstream is a vision to put technology at the center of every conversation, inspiring professionals and organizations to embrace the future of tech.
