Salesforce, recognized as the top AI CRM, has announced a strategic partnership with Jaquar Group. This collaboration is designed to assist Jaquar Group in unifying customer engagement across various business units, increasing revenue, enhancing productivity, and improving operational efficiency through a mobile-first, AI-powered platform.
As part of this transformation, Jaquar Group will deploy a range of Salesforce solutions to boost performance across different functions. This includes the Consumer Goods Cloud to improve sales efficiency, CPQ and Partner Community Cloud to simplify pricing and enhance partner collaboration, and Field Service to equip internal teams and contractors with better on-ground service delivery. Furthermore, Tableau will be utilized to facilitate enterprise-wide analytics, allowing for data-driven decisions throughout Jaquar Group’s sales and service operations.
With a global footprint in over 55 countries and a workforce exceeding 12,000, Jaquar is integrating Salesforce as its comprehensive customer-facing solution across key divisions, including Bath and Light. This partnership aligns with Jaquar’s long-term goal of creating a scalable, intelligent platform that offers a complete 360-degree view of each customer while linking previously isolated data sources for quicker, more informed business decisions.
Arundhati Bhattacharya, President & CEO at Salesforce – South Asia, said, “Digital transformation today is not just a business initiative — it is a strategic imperative that defines resilience, relevance, and long-term value creation. Jaquar Group’s commitment to harnessing the power of data, AI, and automation across its ecosystem reflects a bold, future-facing mindset. At Salesforce, we are privileged to partner with visionary organisations like Jaquar that are not only reimagining customer engagement but also setting new benchmarks for operational excellence in the manufacturing and consumer goods sector — and are well positioned to benefit from the next wave of innovation with agentic AI.”
Rajesh Mehra – Director and Promoter, Jaquar Group, said, “As customer expectations continue to evolve, we believe the future of manufacturing and retail lies in data agility, mobile responsiveness, and real-time decision-making. This collaboration is more than just a tech upgrade, it’s about future-proofing our organisation by embedding intelligence into every customer interaction and operational touchpoint.”
Ninad Raje – CIO, Jaquar Group, said, “As markets become more dynamic and digitally driven, staying ahead requires adaptive systems, intuitive platforms, and proactive insights. This partnership represents a transformational shift—moving beyond conventional upgrades to reimagining how we operate and engage. By integrating smart capabilities across our ecosystem, we are laying the foundation for a connected, intelligent enterprise built to thrive in the next era of commerce.”
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