Keith Crerar has been named chief transformation officer and Srisu Subrahmanyam as chief executive officer of Repairify.
“Srisu and Keith both have notable track records growing companies in the automotive industry,” said John Lindle, executive chairman of Repairify. “Their experience in digital transformation and ability to increase market penetration while maintaining focus on operational excellence will make them key contributors to the future success of Repairify.”
At OPENLANE, one of the biggest digital used car marketplaces and technology providers in the world, Subrahmanyam most recently served as executive vice president of operations and president, Services and International Markets. He led OPENLANE’s digital transformation following the sale of ADESA US to Carvana and concentrated on achieving growth through the use of technology and automation.
“As a longtime customer of asTech and BlueDriver, I’ve experienced the real-world value Repairify brings through its advanced diagnostics and calibration solutions,” said Subrahmanyam. “I’m excited to lead this next chapter — through product innovation, operational excellence and a renewed focus on solving our customers’ problems — to drive growth and deliver even greater value.”
Additionally, Crerar is joining Repairify from OPENLANE, where he served as head of service operations and global senior vice president, leading efforts to enhance customer satisfaction and worldwide efficiency by adjusting digital tactics to changing market demands.
“Repairify sits at the intersection of technology, innovation and service — three areas I’m deeply passionate about,” said Crerar. “Stepping into this role, my focus is on driving transformation that enhances the customer journey, accelerates digital adoption and scales operational performance across our global footprint.”
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