Wishing Ms. Rupali Shrivastava greater responsibilities and exciting challenges in this impressive new chapter!
Limelight Lab Grown Diamonds has brought on board Rupali Shrivastava as its new Chief Marketing Officer, signalling a fresh chapter of growth and innovation for the brand. Known for her deep marketing acumen and sharp instinct for brand storytelling, Rupali steps into the role with a mission to enhance Limelight’s voice in the evolving lab-grown diamond market and deepen its bond with the modern Indian consumer.
With an impressive background leading marketing strategies at renowned names in the jewellery world such as a global luxury jewellery retailer and a prominent mining company, Rupali brings a wealth of insight into premium retail and consumer engagement. Her speciality lies in building digital-first brand experiences and understanding the emotional pulse of today’s buyers, particularly in the fine jewellery space.
“The lab-grown diamond industry is witnessing exponential global interest, driven by conscious consumers who are seeking sustainable, high-quality diamonds without compromise. Limelight stands at the forefront of this transformation in India, and I’m excited to build on this momentum bringing in fresh storytelling, digital depth, and retail excellence that aligns with what today’s consumers truly care about,” said Rupali, expressing her vision with clarity and passion.
As Limelight positions itself for expansive growth both within India and beyond, the leadership team is confident that Rupali’s appointment is perfectly timed.
Sharing her thoughts, Pooja Madhavan, Managing Director at Limelight Lab Grown Diamonds, stated, “In the current phase of the Brand in term of scale and tapping into the large opportunity ahead of us, it is imperative that we continue to add exceptional talent at every level of the organization. Rupali’s understanding of premium retail, her sharp consumer lens, and her experience in building disruptive category-defining companies makes her a great fit for Limelight. Her experience at the intersection of global strategy and local nuance will be key as we scale the brand in India and internationally.”
This strategic move marks a pivotal moment in Limelight’s journey as it reimagines the diamond experience for the next generation of conscious consumers.
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