GUADALAJARA, Mexico–(BUSINESS WIRE): Betterware de México, S.A.P.I. de C.V. (NYSE: BWMX) (“BeFra” or the “Company”), the leading direct-to-consumer company in Mexico through Betterware and Jafra, today announced the appointment of Rodrigo Muñoz as Chief Financial Officer, effective today.
Mr. Muñoz brings more than 20 years of related experience to the position, having led the finance areas of multinational companies in retail, services, telecommunications, and banking sectors. During this time, he held Key Financial roles and responsibilities at publicly traded consumer products and services companies, such as Alsea, S.A.B. de C.V. and Grupo Televisa, S.A.B.
“The Board and I are thrilled to welcome Rodrigo, as he brings the right mix of experience and industry expertise to help lead our next phase of growth as we advance on BeFra’s transformational path,” said Andres Campos, President and Chief Executive Officer of BeFra. “We want to thank Alejandro for his contributions during his tenure with us and, looking ahead, we are confident that Rodrigo will effectively lead BeFra’s finance area, employing financial and cost discipline as we seek to optimize our capital structure and financing costs to drive additional profitability.”
Luis Campos, BeFra’s Chairman of the Board, added, “Rodrigo brings considerable financial and leadership experience with a keen eye toward strategic financial oversight. I speak for the entire Board in our support of Rodrigo’s appointment and our continued guidance which helps ensure a seamless transition and a world-class finance function that contributes to driving long-term shareholder value.”
Mr. Muñoz has significant experience in the consumer products sector. He joins BeFra from Grupo Devlyn, the leading eyewear retailer in Mexico, where he has served as CFO for the past 4 years. Notably, he served as Regional CFO (Mexico) and FP&A Director of Alsea (BMW: ALSEA), a leading Quick Service Restaurant (QSR), coffee shop, and Casual Dining Restaurant operator in Latin America and Europe. He has also held CFO positions for “Grupo Diniz, Creel, García-Cuellar, Aiza & Enriquez” and various Subsidiaries in Grupo Televisa. Mr. Muñoz received an MBA in Finance from IPADE Business School and a B.A. in Finance from Universidad Tecnológica de México, Both in Mexico City.
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