MSIG USA today announced the appointment of Jennifer Marino as Chief Marketing Officer (CMO), reinforcing the company’s commitment to enhancing its brand presence, deepening customer and employee engagement, and driving strategic growth initiatives. With over 20 years of experience in brand marketing, customer and employee engagement, and data-driven strategy for insurance and financial services, Marino will lead MSIG USA’s integrated marketing strategy, ensuring alignment with business objectives while strengthening market positioning in an evolving commercial insurance landscape.
“Marino’s leadership and expertise in omni-channel marketing, customer and employee experience, and brand strategy will be instrumental as MSIG USA continues to expand its presence and enhance its value proposition in the U.S. market,” said Peter McKenna, CEO of MSIG USA. “A strong and differentiated brand is essential in today’s competitive environment, and Marino’s ability to blend strategic vision with data-driven execution will help us amplify our market presence and deliver innovative solutions that drive results.”
Before joining MSIG USA, Marino served as a Fractional Chief Marketing and Growth Officer at Marketri, helping organizations achieve scalable growth through integrated brand and marketing strategies. Marino has extensive experience in the insurance and financial services industry, having held executive positions leading key marketing, customer and employee experience initiatives at Rockland Trust Company and Liberty Mutual Insurance prior to her tenure at Marketri.
Marino holds an MBA from the University of North Carolina, Chapel Hill, with a concentration in Finance, and a Bachelor of Science degree from Providence College.
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