Tata Consumer Products has appointed Archana Balaraman as Senior Vice President and Business Head – Organic India. She brings expertise in brand strategy, category management, product innovation and marketing leadership, with a focus on business growth and stronger consumer engagement.
Before joining Tata Consumer Products, Balaraman served as General Manager – Marketing at Britannia Industries Limited, where she held several leadership roles across cookies, health and glucose categories, premium cookies, premium creams, crackers and disruptive innovations. She also managed the Good Day brand as Product Manager.
Earlier in her career, Balaraman worked as Brand Manager at Wipro Consumer Care and Lighting. She also held positions at Johnson & Johnson, including Customer Marketing Manager and Management Trainee.
Her professional experience spans brand building, portfolio management, category development and consumer marketing across the FMCG and consumer healthcare sectors. In her new role, Balaraman will bring this experience to Organic India, supporting its business growth, brand strategy and consumer engagement initiatives.
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