DDN, an AI infrastructure and data intelligence company, has appointed Adam Berlew as its Chief Marketing Officer (CMO), bringing more than 25 years of experience in marketing leadership, business strategy, digital transformation and go-to-market execution.
Berlew joins DDN with experience across major technology companies, including Equinix, Atlassian, Google, Brocade and Dell. His appointment comes as the company continues to expand its presence in AI infrastructure and data intelligence.
Before joining DDN, Berlew served as Chief Marketing Officer at Equinix, where he led global marketing strategy, brand positioning, digital transformation and demand generation. He introduced an AI-first marketing approach focused on personalisation and automation, strengthened account-based marketing initiatives and supported the development of AI connectivity solutions.
At Atlassian, he held the position of Head of Global Digital, Enterprise, Economy and Platform Marketing. His responsibilities included customer acquisition, global digital campaigns, international expansion and the development of scalable go-to-market strategies. He also worked to improve collaboration between marketing and sales teams.
Berlew spent nearly 5 years at Google in senior leadership roles, including Executive Director for Cloud AI and Industry Solutions and Executive Director of Marketing for Google Cloud. He oversaw marketing strategy, product launches, enterprise customer engagement and industry-focused cloud solutions.
His earlier career includes leadership positions as VP of Global Marketing at Brocade and Equinix, SVP of Strategy and Business Development at Triumfant, and a sales and marketing executive role at Dell. These positions strengthened his experience across enterprise technology, cloud services and business development.
Beyond his corporate responsibilities, Berlew serves on the Technology Advisory Council at Slalom, is a partner at Glynn 100 and holds a board position at Stifel Financial Corp. His professional experience also includes advisory and governance responsibilities with CapitalG and USA Luge.
He holds an MBA in Finance and Marketing from The Wharton School.
At DDN, Berlew is expected to bring his expertise in global marketing, enterprise technology and business transformation to support the company’s continued growth in AI infrastructure and data intelligence.
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