As social media platforms offer more ways to personalise content, Facebook is introducing a new feature that lets users directly influence the recommendations they receive. The new Your Algorithm tool allows users to customise the topics they see in Feed and Reels using their own words.
Meta announced the rollout on Wednesday. The feature uses large language models (LLMs) to understand users’ interests, context and intent from natural language. It also gives users a dedicated space to manage their content preferences.
The tool is available through the 3-dot menu on Facebook posts. Users can add or manage topics they want to see more often, giving them greater control over the content recommended by the platform.
“You can now fine-tune your experience and interact directly with the algorithms that rank and recommend what you see on Facebook, meaning you’ll see recommendations that are more relevant, more nuanced, and more you”, Meta said. The company described the feature as a “dedicated space to tell us exactly what you’re into”.
Facebook is also expanding its feedback options for posts appearing in Feed and Reels. Users can select Interested or Not interested to tell the platform what they like or want to see less often. Meta may ask follow-up questions to better understand their preferences.
The company said recommendations update in real time as users provide new feedback. This allows the system to respond to changing interests and content preferences.
Previously, Facebook relied on users’ likes, comments and viewing activity to recommend relevant content. With Your Algorithm, users can also communicate their preferences directly, rather than relying only on their past activity.
The new feature is designed to make recommendations more relevant by using AI to interpret what users say they want to see.
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