With more than 2 decades of experience in consumer marketing, brand development, innovation and business transformation, Arijit Sengupta (Ori) has joined Mars as CMO India, where he will lead the marketing strategy for its snacking business in the country.
In his new role, Arijit will focus on strengthening brands, driving innovation, developing consumer-focused strategies and accelerating business growth. His responsibilities will also include building a strong marketing ecosystem that aligns with the changing needs of India’s snacking market.
Arijit brings extensive industry experience, having held senior leadership positions at Zydus Wellness, Reckitt, Unilever and Colgate-Palmolive. His career spans India, Asia and global markets, giving him experience across diverse consumer markets and business environments.
His appointment brings together his expertise in brand building, marketing strategy and business transformation to support Mars Snacking’s marketing priorities and growth ambitions in India.
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