Kapture CX has appointed Kruti Khandelwal as Vice President – Marketing, bringing experience across enterprise technology, conversational AI, brand building and business development to the customer experience automation company.
In her new role, Khandelwal will oversee the company’s marketing functions, including brand, content, product marketing, public relations, partner marketing, events and demand generation.
Before joining Kapture CX, Khandelwal founded and led Fortune Coffee, adding entrepreneurial experience to her career across marketing and business building.
Earlier, she held senior marketing positions at Yellow.ai, where she served as Marketing Director and Associate Marketing Director. Her work there gave her experience in marketing enterprise technology solutions and building brand engagement within the conversational AI sector.
Before Yellow.ai, Khandelwal led Product and Brand Marketing at Haptik, a Reliance Jio subsidiary. Her responsibilities included product communication, go-to-market strategy, brand positioning, social media, public relations, analyst relations and international events.
Among her work at Haptik was a COVID-19 helpline that was later adopted by the Government of India and, according to the information provided, supported more than 40 million people.
Khandelwal earlier held marketing and public relations roles at Radius Developers and Sunteck Realty, where she worked across brand marketing, digital strategy, consumer insights, go-to-market planning, media, public relations and customer engagement.
She also worked with Lodha Group, handling areas including customer engagement, business development and marketing strategy for premium real estate projects.
Her career has therefore spanned enterprise technology, conversational AI, real estate, consumer marketing and entrepreneurship, with experience across brand, product marketing, communications and growth.
At Kapture CX, Khandelwal will lead an integrated marketing mandate as the company expands its customer experience technology platform across industries and international markets.
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