Geetanjali Jain has joined JioStar as Director, Sports Marketing, bringing experience across FMCG, fashion e-commerce, fitness technology, search advertising and consulting to one of India’s largest media and entertainment platforms.
Jain joins the role after a period of freelance consulting and a 2.5-year stint at Procter & Gamble. At P&G, she served as Senior Brand Manager for Oral-B, handling product, communication and packaging for the manual toothbrush portfolio in India.
She led the Criss Cross revamp and new launches across modern retail. She also worked on growth for P&G’s digital beauty platforms through search and display strategies.
Before P&G, Jain spent nearly 3 years at Nykaa Fashion, where she led retention marketing. During this period, she delivered a 200% increase in revenue contribution from CRM, improved the 3-month repeat rate by 33% and the 6-month repeat rate by 38%.
She also reduced burn per order by 40% while increasing order values by 1.8 times through a tiered coupon structure.
Earlier, Jain worked at Cure.fit as a Growth Manager, where she launched a multi-brand grocery platform while managing a Rs 30 million monthly packaged foods business that was growing by more than 15% month on month.
At Google, she worked as a Programmatic Account Strategist and managed an annual business portfolio of more than $20 million. She was promoted within 15 months, compared with a team average of 24 months. She also received a spot bonus for leading an employee survey initiative across 3 countries and more than 800 employees.
Jain holds an MBA from ISB, where she graduated as torchbearer and led the marketing club.
Her experience combines brand building, performance marketing, retention and commercial growth. At JioStar, she will apply this experience to sports marketing across cricket, kabaddi and other major sports properties.
Jain has described her initial months at JioStar as a fast-paced learning experience, giving her exposure to the organisation’s speed, scale and agility.
Her appointment comes as JioStar continues to manage major sports and entertainment properties and build consumer engagement at scale.
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