Crystal Crop Protection has strengthened its leadership team with the appointment of Ayush Goel as Chief Digital Officer (CDO).
The appointment comes as the company continues to accelerate its digital transformation and strengthen its technology-led approach to agriculture.
Goel brings more than 12 years of experience across the pharmaceutical, FMCG and automotive sectors. He has led large-scale digital transformation initiatives at organisations including Mankind Pharma, Sun Pharma, Asian Paints and Tata Motors.
His expertise covers digital strategy, business transformation, data-driven decision-making and execution excellence. His experience across diverse industries will support Crystal Crop Protection’s efforts to drive digital adoption and business transformation.
Working closely with CMD Ankur Aggarwal, Goel will play a key role in advancing Crystal’s digital transformation journey. He will also focus on building a digital-first culture and strengthening collaboration across functions to deliver strategic business impact.
The appointment comes as Crystal Crop Protection continues to focus on innovation and technology to shape the future of agriculture.
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