Strengthening its marketing leadership, Mercedes-Benz India has appointed Nandita Godbole as Head of Marketing, succeeding Amrit Baid. In her new role, she will lead the company’s marketing strategy, brand positioning, customer engagement, media planning, digital marketing, and integrated marketing communications, supporting Mercedes-Benz India’s continued growth in the luxury automotive segment.
Nandita has been with Mercedes-Benz India for the past 5 years, taking on several leadership roles across marketing, analytics, and business strategy. Most recently, she served as General Manager – Data Analytics & Systems, where she led data-driven business initiatives, analytics capabilities, and technology-enabled customer insights. Earlier, she worked as Regional Manager, driving regional business performance, and previously managed DMP & Media Planning, contributing to customer-focused marketing strategies, digital engagement, and media planning.
Before joining Mercedes-Benz India, Nandita was Senior Marketing Communications Specialist at Cummins India Ltd., where she led integrated marketing communications initiatives to strengthen brand positioning and stakeholder engagement.
Earlier in her career, she worked with Unilever in People Relationship Marketing, focusing on customer engagement and relationship marketing strategies. She also spent more than 5 years at TAM Media Research Pvt. Ltd., progressing from Management Trainee to Senior Manager. During this period, she built expertise in media analytics, key account management, consumer insights, marketing intelligence, and strategic client partnerships.
Nandita holds a Master of Business Administration (MBA) in Marketing from Savitribai Phule Pune University, further strengthening her expertise in strategic marketing and business management.
With more than 15 years of experience across automotive, FMCG, industrial marketing, media analytics, digital marketing, customer insights, and brand strategy, Nandita is well positioned to lead Mercedes-Benz India’s marketing function as the company continues to enhance its premium mobility offerings and luxury customer experience.
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