SAP has promoted Emma O Loughlin to Sales Director, Corporate – UK Market Unit, marking another key milestone in her career with the company.
In her new leadership role, she will lead a team of Account Executives serving customers across multiple industries in the UK, helping drive enterprise growth through SAP’s cloud and AI-powered business solutions.
Emma’s promotion comes after 9 years with SAP, during which she progressed through several commercial and sales leadership roles. Most recently, she served as Industry Account Executive for nearly 4 years, managing the complete sales cycle for SAP Cloud ERP and Line of Business applications across the Professional Services industry in the UK. During this period, she was recognized with the SAP Winners Circle 2023 and SAP Winners Circle 2024 awards for her outstanding sales performance and customer impact.
Earlier, Emma worked as Channel Sales Manager – UKI for more than 1 year, where she focused on strengthening partner engagement and driving channel growth initiatives across the United Kingdom and Ireland.
Before that, she spent over 3 years as a Digital Demand Executive, building expertise in digital sales, customer engagement, and enterprise solution selling. Early in her journey with SAP, Emma completed the SAP Commercial Sales Academy, further strengthening her skills in enterprise technology sales and customer relationship management.
Emma began her career at SAP as a Support Associate Intern, where she gained valuable experience in customer support and enterprise software before moving into commercial and sales leadership roles.
In her new position as Sales Director, Corporate – UK Market Unit, Emma will lead sales teams supporting customers across multiple industries, helping organizations accelerate growth through SAP’s cloud portfolio and AI-driven business solutions.
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