Anirudha brings more than 20 years of experience across the capital goods, industrial automation, machine vision, and traceability sectors.
Starting his career as a Service Engineer, he gained hands-on expertise in machines, automation systems, and industrial technologies before progressing into senior leadership roles. Over the years, he has built a strong track record in business strategy, global market expansion, sales leadership, and delivering sustainable business growth across multiple industries.
Before joining Propix Technologies, Anirudha served as Vice President – Sales, APAC & Global Accounts at OPTEL Group. He led strategic sales initiatives across the Asia-Pacific region while managing key global accounts. Earlier at OPTEL, he held the positions of Vice President – Sales (Life Sciences, Consumer Packaged Goods & Energy) and Director – Sales, India, where he led traceability, sustainability, brand protection, authentication, and digital transformation initiatives across industries including pharmaceuticals, food and beverage, automotive, mining, and manufacturing.
Prior to OPTEL, he was Senior Vice President – Business Development (Strategic Accounts) at Jekson Vision, where he focused on strengthening strategic customer relationships and accelerating business growth. He also served as General Manager – Sales at Antares Vision, leading the sales of track and trace systems, vision inspection machines, software solutions, and serialization technologies.
Earlier in his career, Anirudha held key leadership roles at IMA Hassia India, Bizerba India, Optel Vision, Mettler Toledo, and Baumer India. During these roles, he developed extensive expertise in industrial automation, vision inspection, product inspection, OEM solutions, factory operations, product development, and business expansion.
Anirudha holds a Master of Business Administration (MBA) in Marketing from DY Patil University, strengthening his strategic and commercial leadership capabilities.
His appointment reflects Propix Technologies’ focus on expanding its global presence and strengthening its leadership in industrial automation and traceability solutions through customer-centric growth and business transformation.
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