Uber has put most of its planned food delivery expansion across Europe on hold, just months after announcing its growth strategy. The move comes as the ride-sharing company continues its efforts to acquire Delivery Hero, FT reports.
The company has dropped plans to launch its food delivery service in 5 of the 7 European markets it had targeted for expansion in 2026. These include Austria, Norway, and Greece, while the other 2 countries were not identified. Earlier this year, Uber had announced plans to expand into Austria, Denmark, Finland, Norway, the Czech Republic, Greece, and Romania.
Uber had expected the expansion to generate an additional $1 billion in gross bookings over the next 3 years.
Despite slowing its rollout, the San Francisco-based company is continuing its pursuit of Delivery Hero. In May, Delivery Hero confirmed that it had received a €33-per-share ($37.74) acquisition offer from Uber. Reports also stated that Uber increased its stake in the German food delivery company to nearly 37% from 25% after purchasing shares from fellow shareholder Aspex Management.
The report could not be independently verified. Delivery Hero declined to comment, while Uber did not respond to requests for comment.
Uber told the publication that it decided to pause further expansion following the “huge success” of its launches in Finland and Denmark. The company added that it plans to “focus on continuing the momentum” in its existing markets.
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