As India’s Global Capability Center ecosystem enters a new stage of growth, enterprises are increasingly focusing on AI-driven innovation and business value rather than only cost efficiency.
According to a joint report by Nasscom and Zinnov, India’s GCC market has grown into a nearly $100 billion ecosystem with more than 2,100 GCCs employing over 2.36 million professionals. With technologies such as agentic AI and autonomous systems changing enterprise operations, GCCs are emerging as hubs for innovation, agility and large-scale value creation.
The shift is creating new challenges. Existing GCCs, many of which were built around operational efficiency, now need to evolve into intelligent, AI-led centres capable of delivering strategic outcomes. At the same time, global enterprises setting up new GCCs in India are looking for the right combination of talent, technology and operating models.
Amid this transition, IBM Consulting and Quintes Global have announced a collaboration to simplify and accelerate GCC transformation. The partnership combines IBM Consulting’s expertise in enterprise transformation, AI-powered operations and talent development with Quintes Global’s capabilities in GCC operating models, innovation frameworks, intellectual property assets and enterprise value creation.
The collaboration is centred around the IBM-Quintes Accelerator, an integrated framework that combines AI capabilities, domain expertise, proven methodologies and GCC structuring models. The platform is designed to help enterprises set up, scale and transform GCCs with greater speed and operational control.
Rishi Aurora, Managing Partner, IBM Consulting India & South Asia, said the focus has shifted from expansion to building next-generation capability centres that drive innovation and measurable business outcomes. He added that captive carve-outs and transformation initiatives will help organizations create agile, AI-enabled hubs.
Rakesh Sinha, Founder and CEO of Quintes Global, said the partnership and the Quintes IBM Accelerator will help enterprises accelerate their journey towards innovation and value creation.
The collaboration will also strengthen Build-Operate-Transfer (BOT) and Build-Operate-Transform-Transfer (BOTT) models, helping companies establish or modernize GCCs into future-ready operations.
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