The software company, known for its AI-driven Digital Brain platform serving more than 30 industry verticals, said Adriel will play a key role in accelerating market adoption of its Agile, Adaptive & Autonomous Planning & Execution (APEX) operating model. The model is designed to help enterprises improve decision-making, manage volatility, and drive predictable business outcomes.
With more than 20 years of experience in strategic marketing, Sanchez will lead o9’s global marketing organization, overseeing go-to-market strategy, demand generation, product marketing, brand positioning, customer advocacy, communications, events, and creative functions. The company aims to strengthen its global presence while expanding into new industries and geographies under his leadership.
“What really drew me to o9 is the sheer scale of the problem the team is solving,” Sanchez said. “The idea of democratizing decision-making so that everyone across an enterprise can move faster and smarter is incredibly powerful. As o9 enters this next phase of growth, I am thrilled to join such a world-class team. I look forward to helping our customers make choices that drive more value, and working with the rest of o9’s leadership team to shape what comes next.”
Before joining o9 Solutions, Sanchez served as Chief Marketing Officer at WalkMe, an SAP company known for pioneering the Digital Adoption Platform category. He also held the CMO role at education technology startup Newsela and previously worked in senior marketing leadership positions at Commvault, SAP, and Citi.
Commenting on the appointment, Chakri Gottemukkala, Executive Chairman, CEO and Co-Founder of o9 Solutions, said, “As we continue to raise the bar for intelligence, automation and speed-to-value for our world-class enterprise clients, we are excited to welcome Adriel at such a pivotal point in our growth journey. Adriel’s proven track record of building end-to-end global marketing engines in the technology space is key to helping o9 scale with precision, speed and measurable impact.”
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