Heads Up For Tails has appointed Shrutie Kher as Marketing Head, bringing on board a seasoned marketing leader with more than 17 years of experience across beauty, wellness, luxury and consumer-focused brands.
Throughout her career, Shrutie Kher has worked with leading organizations including Kama Ayurveda, Colorbar Cosmetics, Kylie Cosmetics, Anastasia Beverly Hills and The Times of India Group.
Known for driving brand transformation, consumer growth and omni-channel marketing strategies, she has played an important role in building culturally relevant and emotionally engaging brands across multiple consumer categories.
Before joining Heads Up For Tails, Shrutie held leadership positions at Kama Ayurveda Pvt. Ltd., House of Beauty, Colorbar Cosmetics Pvt. Ltd., Bennett Coleman & Co. Ltd. and Future Group.
Over the years, she has developed strong expertise across brand strategy, integrated marketing, digital transformation, retail growth, customer engagement, influencer marketing, public relations and luxury consumer brand management.
At Heads Up For Tails, Shrutie Kher will focus on strengthening brand affinity, enhancing customer experience and driving category expansion as the company continues its growth journey in the pet care and lifestyle market.
Her appointment reflects the brand’s continued focus on building deeper consumer connections and expanding its presence in India’s growing pet care ecosystem.
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