In a strategic shift amid changing regulations and content trends, Zerodha’s Zero1 Network is moving away from influencer-led content to build its own in-house media ecosystem.
Zero1, a joint venture between Zerodha and LearnApp, is pivoting from its earlier model of collaborating with social media influencers to produce finance-related content. The company now plans to focus on self-generated content across its owned platforms.
In a LinkedIn post, Prateek Singh, founder of LearnApp and Zero1, revealed that the platform is preparing to launch 2 new in-house channels. These channels will focus on simplifying finance and money-related topics, marking a clear shift from distributed, creator-led content.
The company is also expanding its presence on short-form platforms like Instagram to address misinformation around personal finance, macroeconomics, and money psychology. Alongside content, Zero1 plans to introduce more skill-based workshops, city meetups, and a redesigned event format that prioritises discussions and learning over performances.
Highlighting current performance, Singh said, “All Zero1 channels today combined do about 400 Mn views a year. Fully organic, only financial literacy. More than 50% of our content is watched on TV’s and laptops v/s 16% 2.5 years ago (Good content has long attention spans). The average watch time is 45% for a 10 minute to 15 minute video,”.
Zero1 has already produced over 600 videos, with cumulative views exceeding 100 Mn. It will continue operating in partnership with LearnApp, which is backed by Zerodha’s investment arm Rainmatter.
The shift comes after the company decided to wind down its earlier creator-led operations by March due to increasing regulatory uncertainty around “finfluencers.” India’s market regulator Securities and Exchange Board of India has been tightening rules, including restrictions on unregistered individuals offering financial advice.
As of February 2026, SEBI has flagged over 1.33 lakh misleading posts. New guidelines prohibit registered intermediaries from associating with unregistered influencers, require 3-month old data for educational content, and mandate registration for sharing specific stock tips.
Zero1 was originally launched to create content on finance, health, and investments using data-driven storytelling. With this pivot, the platform is now focusing on building stronger control over its content and audience engagement.
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