Reporting to President Michael Brodeur, Webster will play a key role in advancing WFG’s operating model through technology enhancements. His mandate includes driving scalability and expanding the company’s independent agent network across North America.
“Steven’s agent-first mindset and his proven track record leading complex transformations make him the ideal operational leader for WFG’s next era,” said Brodeur. “His appointment reinforces our commitment to investing in the field by providing independent agents with enhanced service and smarter tools so they can better serve families and build sustainable businesses.”
As COO, Webster will oversee critical operational areas, including partner and product integration, agent supervision, and governance. He will lead the execution of WFG’s operating strategy, focusing on scalable, entrepreneur-centered technology and high-quality services aimed at strengthening client relationships and improving productivity.
“What attracted me to WFG is the company’s focus on building capabilities that eliminate obstacles for agents, accelerate client outcomes, and unlock new growth opportunities,” said Webster. “I am excited to join WFG and collaborate with our field teams to provide practical solutions that make it easier for agents to serve more families and build sustainable businesses.”
Webster brings over 20 years of leadership experience across financial services, fintech, and healthcare. He has led enterprise digital experience strategies, advanced product innovation, and introduced AI-enabled capabilities to improve engagement and outcomes. Most recently, he served as Managing Director and Head of Client Experience at The Cigna Group.
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