In this role, Roccasalva will lead Hyland’s global marketing organization and shape its go-to-market strategy as the company accelerates worldwide expansion. The appointment comes as the ECM market sees its most significant transformation in over a decade, driven by AI-powered content intelligence becoming central to enterprise platform investments.
“Tracy is a proven marketing leader who can shape a category narrative that moves markets and delivers the pipeline discipline to back it up,” said Jitesh S. Ghai. “She brings a rare combination of creative thinking and execution rigor, and her ability to scale growth while translating vision into proven results will be instrumental as we lead the content-powered Agentic Enterprise category.”
“I’m excited to join Hyland at a critical inflection point, where the market is moving from AI experimentation to real execution,” said Roccasalva. “As an ECM trailblazer, Hyland has a powerful opportunity to lead this era by treating content as the orchestration layer for AI-driven work, enabling customers to scale intelligently and deliver quantifiable outcomes across their most critical workflows.”
Roccasalva brings over 20 years of experience in enterprise technology marketing. She has built and scaled marketing organizations at Informatica, VMware, RSA Security, FireEye, and Cisco. Her expertise spans demand generation, pipeline strategy, category positioning, and go-to-market transformation.
Roccasalva has also contributed to key shifts in B2B marketing innovation, including early work with the founder of 6sense on data-driven buying models, and the development of one of the first multi-touch attribution frameworks.
Most recently, as Head of Marketing and SVP at Ping Identity, Roccasalva led global marketing through a phase of major product transformation and pipeline growth. At Hyland, she will focus on applying AI to micro-segmentation and scaling relevance, helping translate the company’s AI strategy into measurable business outcomes.
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