Amazon launches AI Store in India to showcase smart devices and features

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Amazon brings AI-powered product discovery to Indian users with new store feature
Amazon brings AI-powered product discovery to Indian users with new store feature

In a step to simplify tech shopping, Amazon has introduced a new AI Store in India, offering a dedicated space to explore devices powered by artificial intelligence.

The platform is designed to help users understand how AI features can improve everyday usage, such as enhancing battery life and protecting user data.

The AI Store allows customers to browse products based on their AI capabilities. This includes devices like the Samsung Galaxy S26 Ultra and Lenovo Yoga Slim 7, where users can see how AI functions add value to their experience.

Amazon is also using its own AI tools in the background to improve the overall shopping process and make product discovery easier.

According to Zeba Khan from Amazon India, the aim is to help customers find technology that truly makes daily life simpler through practical and smart solutions.

The launch reflects a growing focus on AI-driven consumer products and a shift toward more personalised and informed shopping experiences.

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