In this role, Rakesh will contribute to strengthening lending capabilities, focusing on merchant financing, digital credit solutions, and business growth.
Before joining Paytm, Menon served as Chief Manager – Payments Based Financing & Digital Lending at Profectus Capital Pvt. Ltd.. He designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share models. He also led end-to-end LOS-LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursement, and repayment, while improving onboarding, KYC, and conversion rates.
Earlier, he worked with PayU as Senior Manager – Pre Sales Lead – Enterprise Business, where he helped establish a national presales vertical to support product-led sales across fintech and digital commerce. He collaborated with GTM and product teams to improve market-fit offerings through merchant persona mapping and product customization.
Rakesh also spent over 3 years at Worldline as Business Unit Head – SMB – Direct Acquisitions, where he built and scaled the SMB online payments vertical from the ground up. Prior to that, he worked with KocharTech and SmartConnect Technologies, gaining experience in merchant acquisition, solution consulting, CX automation, and digital partnerships.
In the early phase of his career, Menon was associated with Access Suites Pvt. Ltd. as Head – Centre Operations and with Regus in multiple roles, including Assistant General Manager and Senior Customer Service Representative.
With strong expertise across digital lending, payments, merchant ecosystems, and onboarding journeys, Menon brings a well-rounded profile to his new role. His appointment is expected to support Paytm’s continued focus on expanding lending solutions for merchants and customers.
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