India is strengthening its digital and creative ecosystem with the launch of 3 new initiatives aimed at media, content creation, and AI-led skill development.
Union Minister Ashwini Vaishnaw introduced these initiatives to support the “Orange Economy,” which includes sectors such as media, entertainment, and digital content.
The rollout includes a National AI Skilling programme, a dedicated creator platform, and improvements in access to public broadcasting.
The National AI Skilling Initiative, launched in collaboration with Google and YouTube through the Indian Institute of Creative Technologies, will train 15,000 young creators and media professionals free of cost. The aim is to build an AI-ready talent pool for the fast-evolving content industry.
MyWAVES, a new citizen-focused platform under WAVES OTT, is another key launch. It enables users to create, upload, and share content, supporting independent creators and expanding India’s digital content landscape.
The third initiative focuses on enhancing public broadcasting access. The government plans to introduce Advanced Electronic Programme Guides and in-built satellite tuners in television sets. This will allow users to access DD Free Dish services without additional devices, improving reach in remote areas.
These initiatives align with a broader goal of making technology more accessible and affordable. They are also expected to create new opportunities for creators while strengthening the media and entertainment ecosystem.
The move signals a clear shift toward building a stronger creator economy, improving content accessibility, and integrating AI into creative industries.
India is expanding its focus on skills, platforms, and accessibility to drive the growth of its Orange Economy and support the next generation of creators.
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