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India’s edtech market shifts toward consolidation with limited dominant players

India’s edtech sector is undergoing a significant transition, with consolidation reshaping the competitive landscape and leaving only a few strong players in the lead.

A recent report highlights that the market is increasingly turning into a “two-horse race,” led by PhysicsWallah and Unacademy. This evolution comes nearly 5 years after BYJU’S acquired Aakash, a deal that once reflected rapid expansion but now fits into a broader narrative of industry consolidation.

The sector has been facing sustained pressure due to a funding slowdown and evolving market conditions. In 2025, funding declined sharply by 56% year-on-year to $249 Mn, marking a clear correction from the pandemic-led surge.

As several players scale down or exit, the focus across the industry has shifted toward sustainable growth, profitability, and stronger fundamentals. PhysicsWallah and Unacademy have maintained their position by refining their strategies and concentrating on core segments such as test preparation and K-12 education.

At the same time, companies are moving away from aggressive expansion and high customer acquisition costs. The emphasis is now on efficiency, outcome-based learning, and long-term value creation.

This phase of consolidation is expected to redefine India’s edtech future, with only a select few players likely to lead the next wave of growth.

Also read: Viksit Workforce for a Viksit Bharat

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