Netradyne, a global provider of AI-powered fleet safety and video telematics solutions, has elevated Amith Kumar to Vice President, Marketing. The move comes as the company strengthens its brand positioning and expands its growth strategy across the EMEA and APAC regions.
In his new role, Amith will lead the company’s global marketing strategy, focusing on brand building, thought leadership, and demand generation. He has been with Netradyne for nearly 4 years and has played an important role in shaping the company’s brand narrative and expanding its international presence. Prior to this promotion, he served as Senior Director of Marketing at Netradyne, where he helped build the company’s marketing capabilities for markets beyond North America, including its expansion into Japan.
Reflecting on his journey, Amith shared that modern marketing is not only about tools and platforms but about creating meaningful connections. He emphasized that the most effective marketing strategies are built at the intersection of efficiency and empathy. As Netradyne continues to scale globally, he expressed enthusiasm about building a technology-driven and human-centric marketing ecosystem aligned with the company’s mission of making roads safer worldwide.
Before joining Netradyne, Amith served as Director, Global Marketing Communications at Tecnotree Corporation, where he led global brand strategy and marketing communications across international markets. Earlier at Tecnotree, he also worked as General Manager – Marketing, managing global marketing initiatives and strengthening the company’s brand positioning.
Amith has also held leadership roles at Oracle and IBM, where he worked on marketing strategy, sales enablement, and enterprise marketing programs across global markets. Over the years, he has developed strong expertise in global marketing strategy, brand transformation, and demand generation within technology-driven organizations.
With his expanded role, Amith is expected to further strengthen Netradyne’s marketing capabilities as the company continues to grow its global presence.
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