In her new role, Roy will lead strategic communication initiatives across key business categories. Her responsibilities include managing integrated internal and external communication programs, strengthening brand positioning, shaping corporate narratives and developing stakeholder engagement strategies aligned with Flipkart’s growth and innovation plans.
Before joining Flipkart, Roy served as AVP and Head of Brand and PR at PL Capital Group. In this role, she led brand strategy and public relations efforts to enhance the organization’s market presence and stakeholder engagement.
Earlier, Roy spent more than 4 years at NSE India, where she rose to the position of Senior Manager – Corporate Communications. During her tenure, she managed internal communications and employee engagement programs while also leading external communication activities, media relations, thought leadership initiatives and campaigns for the exchange and its group companies.
Prior to that, she gained global communications experience at Capgemini. At Capgemini, she led international public relations programs across business units including Automotive, Digital Engineering, Business Services and Applications. She coordinated global campaigns, aligned APAC markets with worldwide communication strategies and worked closely with international media and agency partners.
Roy began her career in the communications industry through agency roles at Genesis BCW, BrandcomPR and MSL India. These roles helped her build expertise in media relations, crisis communication, strategic storytelling and executive communications.
With more than 10 years of experience across corporate and agency environments, Roy’s appointment highlights her strong trajectory in corporate communications, brand strategy and integrated campaign leadership.
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