After serving as Head of Omnichannel Growth, Rosie joined Roots in 2025 and played a key role in strengthening the brand’s omnichannel strategy. In her new position, she will focus on refining enterprise priorities, speeding up decision-making, and unlocking fresh growth opportunities as the company advances its commercial capabilities.
Commenting on the appointment, Meghan Roach, President & Chief Executive Officer, Roots, said: “Rosie’s appointment is an important step in advancing our growth strategy. She is a highly respected leader with a strong track record of driving performance and exceptional strategic clarity. As chief commercial officer, Rosie will help sharpen our enterprise priorities and accelerate decision-making to unlock new areas of growth.”
Before joining Roots, Rosie spent over 8 years at SEPHORA, where she held senior roles including Senior Vice President, Retail, SVP & Chief Operating Officer, and Vice President, Finance & Strategy. During her tenure, she supported major business expansion and led retail operations, strategy, finance, and innovation initiatives across Canada.
Earlier, she worked at Cineplex Entertainment in leadership roles, heading Financial Planning & Analysis and contributing to M&A due diligence, corporate modelling, and long-range planning. She began her career at PricewaterhouseCoopers, building experience in valuations, consulting, deals, audit, and assurance across multiple sectors.
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