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Jio Finance unveils ‘Finsider’ app powered by Agentic AI

Expanding its digital push in financial services, Jio Finance Platform and Service Ltd (JFPSL), a wholly-owned subsidiary of Jio Financial Services Ltd (JFSL), has launched its new mobile app ‘Finsider’, according to a statement. The company has introduced an early access programme, allowing users to try the app and share feedback.

The app uses Agentic AI and Neural Networks to deliver a hyper-personal, instant, and always-on financial experience, the company said.

Jio Finance serves as the distribution platform of JFS. Through the ‘Finsider’ app, users can access products from JFSL group companies as well as other financial brands.

The platform will showcase a wide range of products, including home loans, loans against securities, personal loans, credit cards, insurance, UPI, life and general insurance, JioBlackRock mutual funds and investment advisory services, fixed deposits, digital gold, tax filing and planning, and savings accounts. It will also offer automated liquidity management aimed at delivering higher returns.

“As a hyper-personal and intelligent marketplace for financial services, the new JioFinance app aims to remove the noise and friction that many of us experience while navigating a complex financial landscape. This is a platform designed to empower every Indian with unbiased and actionable financial intelligence, empowering them to take control of their financial destiny with transparency and trust,” said Hitesh Sethia, MD and CEO, JFSL.

With this launch, JFPSL aims to simplify access to financial products while enhancing personalisation and efficiency through advanced AI technologies.

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