Ms. Sahgal steps into the role after serving as Category Manager within the organisation. In her new mandate, Diksha will lead the company’s integrated communications strategy, refine its evolving brand voice, and deepen engagement with consumers, partners, and industry stakeholders. Her focus will support IndoBevs’ ambition to scale both domestically and internationally.
Diksha joined IndoBevs in 2024 as Category Manager for Speciality Spirits. During this time, she contributed to sharpening brand positioning, driving portfolio innovation, and strengthening the company’s cultural relevance among emerging consumers. The business also gained strong traction with the launch of its botanically infused liqueur, Bonga Bonga.
A Brand and Communications Strategist with 7+ years of experience, Diksha brings cross-sector expertise in brand building, consumer engagement, and strategic communications. Before IndoBevs, she held key roles at Woodsmen Mountain Whiskey and Freecharge. She holds a specialization in Public Relations from Xavier Institute of Communications.
Speaking on her new role, Diksha Sahgal said: “IndoBevs has consistently challenged category conventions to create brands that feel contemporary, expressive, and culturally resonant. Since joining the organisation in 2024, I’ve had the opportunity to work closely on both category building and now communications, two lenses that together shape how brands grow meaningfully. I’m excited to connect culture, commerce, and communication, an intersection that is critical to where IndoBevs is headed.”
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