In a move to accelerate platform-led expansion, Randstad has strengthened its leadership with a new digital growth mandate at the global level.
Randstad has appointed David Koker as its first Chief Digital Growth Officer. The newly created role is central to advancing Randstad’s Partner for Talent strategy and scaling digital marketplaces that connect clients and talent with greater speed and reach. Koker will also oversee marketing and sales enablement.
The appointment is expected to sharpen Randstad’s focus on digital innovation and platform-led growth across its global operations. Koker brings more than 25 years of experience in commercial leadership and platform growth across Europe and Asia, with a strong track record in building scalable digital ecosystems.
Before joining Randstad, Koker spent nearly 5 years at Booking.com. Most recently, he served as Global Head of Revenue Growth, Commercial Operations & Digital Partner Services, where he led revenue management and commercial operations across a large global platform. His work included developing scalable commercial solutions, advancing revenue optimisation strategies, and strengthening governance and compliance frameworks.
Earlier at Booking.com, he held senior global roles such as Global Head of Central Partner Services and Global Director Commercial Services. In these positions, he drove large-scale commercial transformation, built scalable go-to-market structures, and promoted data-led and technology-driven partner engagement models.
Prior to Booking.com, Koker spent over a decade with Regus, holding several senior leadership roles. These included Chief Commercial Officer – Asia Pacific, Regional Vice President Emerging Markets Asia, Vice President Sales Asia Pacific, and Director Sales Asia Pacific. During this period, he played a key role in expanding the company’s presence across Asia Pacific and leading large regional commercial teams.
Earlier in his career, Koker held senior commercial leadership positions at KLM Royal Dutch Airlines, including Commercial Director Greater China and General Manager South East Asia, further strengthening his international market experience.
Koker holds an MBA in International Finance from the University of Amsterdam.
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