Amid rising concerns over cyber fraud targeting internet users, Meta has launched the 3rd edition of its “Scam Se Bacho” campaign in India to raise awareness about common online scams.
The company behind Instagram and Facebook has partnered with the government for the initiative. The latest phase features actor Neena Gupta along with well-known digital creators in a series of awareness videos. These videos focus on scams such as fake job offers, digital arrest threats, and investment frauds.
The campaign is being rolled out in 9 regional languages to ensure wider reach. It includes television advertisements, social media content, and training sessions for law enforcement agencies. With cyber scam cases continuing to rise across the country, Meta is encouraging users to stay alert and make use of its Block and Report features whenever they encounter suspicious activity.
As part of the campaign, citizens are also being reminded to seek immediate help by calling helpline 1930 if they believe they have been targeted by an online scam.
Government officials have described the initiative as a timely step toward strengthening online safety in India. The campaign also highlights the importance of financial caution in the digital space.
SEBI’s chairman reinforced this message by advising citizens to be careful before making financial commitments, stating, “Citizens must remain vigilant and ensure they engage only with SEBI-registered entities before making any financial investment decisions.”
The overall message of the campaign is clear. Users are urged to stay alert, verify information before acting, and look out for one another. Speaking up and reporting scams early can help prevent wider harm and protect more people from falling victim to online fraud.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter
About us:
The Mainstream is a premier platform delivering the latest updates and informed perspectives across the technology business and cyber landscape. Built on research-driven, thought leadership and original intellectual property, The Mainstream also curates summits & conferences that convene decision makers to explore how technology reshapes industries and leadership. With a growing presence in India and globally across the Middle East, Africa, ASEAN, the USA, the UK and Australia, The Mainstream carries a vision to bring the latest happenings and insights to 8.2 billion people and to place technology at the centre of conversation for leaders navigating the future.
