Mr. Mehrotra will continue to lead marketing for Nxtra by Airtel and Airtel Digital, now known as Xtelify.
Mehrotra brings close to 17 years of experience across FMCG, e-commerce, and telecom, with a strong focus on fast-paced B2C businesses. Known as a growth-driven marketing leader and digital evangelist, he has led both large-scale turnarounds and the scaling of emerging brands from the ground up. His career reflects a consistent track record of driving exponential growth in revenues, customer acquisition, retention, and overall brand health.
His expertise spans digital marketing transformation, technology-led growth, and go-to-market strategies. Colleagues describe him as someone who simplifies complexity, thrives in high-pressure environments, and brings strong energy to business growth initiatives.
Mehrotra’s marketing experience covers a wide range of areas, including strategic marketing, category management, GTM execution, product lifecycle management, integrated campaigns across ATL and BTL, brand development, P&L delivery, performance marketing, digital transformation, propositions, and sales.
He joined Airtel in June 2018 and has since held several leadership roles across brand marketing, including leading key launches within the company’s B2C portfolio. In 2022, he transitioned to Airtel Business, where his leadership helped sharpen the company’s focus on cloud and digital platforms.
During this phase, Mehrotra played a central role in the launch of Airtel Cloud, the rollout of Xtelify, and the strengthening of a more differentiated B2B brand presence across customer segments. His efforts supported Airtel Business in building stronger positioning in enterprise and digital services.
In his expanded role, Mehrotra will focus on scaling the marketing and digital sales functions, while further reinforcing Airtel Business’ leadership across cloud, connectivity, and digital solutions. The appointment reflects Airtel’s continued emphasis on growth, digital innovation, and customer-centric strategies across its enterprise offerings.
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