Marking a new phase in a career shaped by steady progression across India’s enterprise and B2B technology landscape, Kaustubh Chandra takes on the role of Chief Marketing Officer at ServiceNow India.
Chandra’s professional journey reflects a consistent focus on enterprise technology marketing grounded in relevance, clarity, and trust. His early roles at IBM, Dion Global Solutions, and NTT Ltd. played a formative role in shaping his understanding of how technology stories need to be framed for business audiences. Over time, his work has been defined as much by the teams he has built and nurtured as by the campaigns he has led.
In his most recent assignment, Chandra spent close to 5 years steering enterprise marketing through a period of rapid change. The narrative evolved from basic conversations around connectivity to more outcome-led engagement across cloud, cybersecurity, digital infrastructure, IoT, and workflow-driven solutions. Throughout this shift, his approach remained measured, with an emphasis on substance over scale and long-term value over short-term visibility.
Peers and colleagues often highlight his people-first leadership style. Those who have worked with him describe an environment that encouraged open dialogue, supported experimentation, and valued continuous learning. This approach blends structure with empathy, while maintaining a clear focus on accountability and execution.
At ServiceNow India, Chandra steps into a role closely aligned with the company’s focus on digital workflow automation for enterprises. As organisations increasingly look to simplify operations and build connected, intelligent processes, his mandate will centre on strengthening the brand’s presence in India and building deeper, long-term engagement with customers and partners.
With this transition, Chandra continues a journey marked by consistency, intent, and thoughtful leadership, bringing years of experience across enterprise technology and B2B marketing into his new role at ServiceNow India.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter
About us:
The Mainstream is a premier platform delivering the latest updates and informed perspectives across the technology business and cyber landscape. Built on research-driven, thought leadership and original intellectual property, The Mainstream also curates summits & conferences that convene decision makers to explore how technology reshapes industries and leadership. With a growing presence in India and globally across the Middle East, Africa, ASEAN, the USA, the UK and Australia, The Mainstream carries a vision to bring the latest happenings and insights to 8.2 billion people and to place technology at the centre of conversation for leaders navigating the future.
