In a strong vote of confidence for AI-driven commerce infrastructure, a New Delhi-based startup has raised fresh capital to deepen its technology stack and expand globally amid rapid growth in India’s digital consumer economy.
Nitro Commerce has raised $5 Mn in a full-equity Series A funding round led by Cornerstone Ventures. The round also saw participation from India Accelerator & Finvolve, Equentis Wealth Advisory Services, Grand Anicut Angel Fund, Razorpay Ventures, Rukum Sitara Fund, and Ankurit Capital.
The company said the newly raised capital will be used to drive platform-led growth, expand its team, strengthen AI and agentic capabilities, and scale its international presence.
Founded by Umair Mohammad, Shamail Tayyab, and Pratik Anand, Nitro Commerce is building an AI-led growth operating layer for consumer brands across D2C, quick commerce, marketplaces, and retail channels.
The funding comes at a time of strong business momentum. Nitro Commerce said its revenue has grown 10x year-on-year, reaching $5 Mn in annual recurring revenue within 12 months. The company is now targeting $10 Mn in ARR over the next 6 months.
Nitro aims to solve key challenges in India’s fast-growing consumer economy, including rising customer acquisition costs and fragmented attribution. Its platform brings together identity, intent, engagement, and attribution into a single growth layer.
The product suite includes NitroX, a commerce identity network that converts anonymous visitors into identifiable customers; Nitro Ads, an intent-led alternative advertising platform that activates audiences beyond traditional ad ecosystems; and Nitro Pulse, an AI-driven sales and engagement engine designed to improve conversions and recover lost demand.
The platform is currently used by more than 2,500 brands, including Imagine Online, Rare Rabbit, Dot & Key, Pepperfry, Blue Tokai, VIP Industries, and Neeman’s.
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