A growing demand for healthier eating habits is shaping new offerings on food delivery platforms across India.
Swiggy on Monday announced the launch of EatRight, a dedicated category designed for health conscious users. The new category is now live across more than 50 cities and brings together food options such as high protein meals, low calorie dishes and items with no added sugar under a single platform.
The food delivery company also shared insights from its order data, highlighting a sharp rise in demand for healthier food in Tier-2 cities. According to Swiggy, these cities recorded 2x year on year growth in healthy food orders compared to metropolitan areas. Chandigarh, Guwahati, Ludhiana and Bhubaneswar emerged as leading markets in this trend.
EatRight will offer more than 1.8 million dishes sourced from over 2 lakh restaurants, giving users a wide range of health focused choices without changing their regular ordering behaviour.
Deepak Maloo, Vice President, Food Strategy, Customer Experience and New Initiatives at Swiggy, said, “With EatRight, we are offering food options that blend seamlessly into a user’s regular ordering habits, removes decision fatigue through clear categorisation and integrates healthier choices naturally into everyday food ordering”.
In a statement, Swiggy said that its partner brands are also introducing new SKUs aligned with the rising consumer focus on health conscious eating. The company added that the initiative aims to make better food choices more accessible while supporting restaurant partners in expanding their health oriented menus.
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