Zupee, India’s leading social gaming and entertainment platform, has announced the acquisition of Sydney-based Nucanon, an innovator in AI-driven interactive storytelling.
The acquisition marks a first-of-its-kind collaboration between India and Australia in the digital entertainment space, combining Zupee’s large distribution network with Nucanon’s advanced narrative AI technology.
According to a company statement, this move will accelerate Zupee’s vision of building the world’s most advanced platform for interactive story entertainment. The collaboration will create an ecosystem where creators can design branching narratives, dynamic characters, and AI-powered worlds that deeply engage audiences.
Driving the next phase of entertainment innovation
At the heart of Nucanon’s technology is a proprietary world-building AI engine that changes how stories are created and experienced. The system allows stories to evolve naturally, adapting to each user’s choices. Dialogues appear authentic and spontaneous, characters recall past interactions, and storylines shift based on individual decisions.
The company stated that this creates stories that develop like real human relationships. Users can freely explore virtual worlds without disrupting the story’s flow. Whether expressed through text, voice, or visuals, every experience feels unique and immersive. The technology turns every player into an active participant rather than a passive viewer.
“The holy grail of interactive entertainment is true player agency within a compelling story. This is the challenge that has stumped the industry for decades, and it’s the one we were founded to solve,” said Nilushanan Kulasingham, CEO of Nucanon. “Our goal is to build an AI that doesn’t just generate text, it understands the story. With Zupee’s backing, we now have the resources to take on this challenge at scale,” he added.
A new chapter for interactive entertainment
Following the acquisition, Nucanon’s founding team will lead product innovation from Zupee’s India headquarters. Its proprietary technology will form the foundation of a new interactive storytelling division at Zupee, merging gaming and entertainment with advanced AI and creative design.
This collaboration strengthens India’s growing position as a global centre for gaming and digital entertainment innovation. By bringing together world-class technology and creative talent, Zupee aims to deliver next-generation storytelling experiences from India to global audiences.
According to the company, Zupee is expanding its teams across product, technology, and design, inviting creators and innovators to help shape a new era of intelligent and culturally connected entertainment.
Zupee is India’s top social gaming and entertainment platform, known for reimagining traditional games through frontier technologies. Nucanon, based in Sydney, develops AI-powered tools that allow creators to design interactive and immersive storytelling experiences.
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