Zoho founder Sridhar Vembu has shared a playful guide on social media showing users how to say the name of his chat and calling app, Arattai, in various languages. The guide includes Hindi, Urdu, Punjabi, and more, highlighting how different cultures express casual conversation.
“Did you know ‘Arattai’ isn’t just branding—it literally means ‘casual conversation’ in Tamil, evoking warm, brotherly banter,” one user commented, noting equivalents like the French papoter, Spanish parlotear, and Japanese おしゃべり (oshaberi). Vembu reassured users that the app’s name will remain unchanged, saying, “Arattai is on the surface a simple product, but it has a lot of depth inside.”
Built on over two decades of Zoho’s in-house engineering and research, Arattai operates on Zoho’s proprietary messaging and audio-video framework. This framework, perfected over 15 years, powers fast, seamless video calls and meetings. A distributed framework ensures workload distribution across servers and databases while maintaining fault tolerance, performance monitoring, and security.
On data privacy, Vembu confirmed that Arattai already supports end-to-end encryption for calls, with chat encryption currently being tested and soon to be rolled out. Addressing user concerns about private content, he said, “Our entire SAS business is based on the trust that we do not access customer data and we do not use it for selling stuff to them. End-to-end encryption is a technical feature that is coming.”
Vembu emphasized that building user trust is central to Zoho’s global strategy, adding, “Trust is far far more precious and we are earning that trust daily in the global market. We will continue to fulfil the trust of every user of our product everywhere.”
The guide and Vembu’s insights highlight Arattai’s blend of simplicity, global accessibility, and strong focus on security and reliability, positioning it as a robust alternative in the messaging and calling app market.
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