Chalerm Yoovidhya, co-owner of Red Bull, has become Thailand’s richest individual this year with a net worth of $44.5 billion. This rise in wealth is driven by Red Bull’s global sales success, with nearly 13 billion cans sold worldwide, earning the company a revenue of $12.9 billion last year.
The Yoovidhya family’s total wealth grew by $8.5 billion compared to the previous year, marking a 24 percent increase. This surge in fortune has secured their top position on Thailand’s rich list for the second year in a row.
The drink’s origin dates back to the 1970s in Thailand, where Chaleo Yoovidhya, a chemist, created an energy-boosting drink called Krating Daeng. It became popular among truck drivers and laborers for its quick energy kick. Later, Austrian businessman Dietrich Mateschitz discovered the drink during a visit to Thailand. After finding it helped him with jet lag, he partnered with Chaleo to take the product global under the name Red Bull.
Today, the Yoovidhya family holds a 51 percent majority stake in the Red Bull brand. Chalerm Yoovidhya, the eldest son of the late co-founder Chaleo, owns a small portion personally and now leads the brand.
The combined wealth of Thailand’s 50 richest families has climbed more than 11 percent to reach $170.5 billion. This growth is mainly driven by the top three names on the list.
Following the Yoovidhya family, the Chearavanont brothers rank second with a net worth of $35.7 billion, up 23 percent from last year. Sarath Ratanavadi, a well-known energy and telecoms tycoon, secured third place on the list. His net worth jumped by 30 percent to $12 billion, moving him up from the fifth position last year.
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