X has reportedly restricted image generation and editing features on its Grok AI tool to paid subscribers following strong criticism over the creation of sexually explicit deepfake images. The move comes amid rising pressure from authorities in the United Kingdom and growing demands for stricter regulation. Grok had allowed users to edit images in ways that digitally removed clothing and placed people, mostly women, in sexualised poses. After public outrage, the company backed by Elon Musk is said to have limited these features to subscribers.
A newspaper reported that most users can no longer generate or edit images using Grok on X. Only paid subscribers, whose identities and payment details are registered with the platform, still have access. Staff members from a technology publication confirmed that non paying users could still use image editing tools through Grok’s separate app and website, even though access on X was limited to premium accounts.
A public broadcaster reported that the decision followed warnings of fines, regulatory action, and possible restrictions on X in the United Kingdom. Government sources told the outlet that they expect Ofcom to use all available powers in response to concerns over unlawful AI generated images.
Under the Online Safety Act, Ofcom can reportedly seek court orders to limit access to platforms or restrict their operations in the country. The broadcaster said it has approached the regulator for comment.
The report noted that Grok is generally free to use and can be tagged in posts or replies. However, users had been able to request image edits that digitally removed clothing. Some women affected by these edits told the broadcaster they felt humiliated and dehumanised.
As of Friday morning, the broadcaster observed that Grok informed users attempting to edit images that the feature is now limited to subscribers and encouraged them to sign up. Accounts with X’s paid verification badge appeared to be the only ones able to successfully request image edits.
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