Volkswagen India has announced a partnership with cricket star Jasprit Bumrah to promote the launch of the iconic Golf GTI in India. The collaboration, revealed on July 9, 2025, connects the high-performance traits of the Golf GTI with Bumrah’s consistent and precise bowling style.
The campaign is part of Volkswagen’s ‘Progressive Performance’ strategy and aims to highlight the engineering excellence and performance DNA of the Golf GTI as it enters the Indian market. According to the company, this partnership represents a perfect blend of German precision and athletic discipline.
Volkswagen India described the campaign as one that emphasizes strong character, trust and substance, resonating with today’s performance-focused audience.
“This collaboration goes beyond performance; it’s a statement of intent that aligns with our motorsport DNA. We have crafted a narrative that is rooted in substance, one that reflects character, builds trust, and resonates deeply with our audience,” said Nitin Kohli, Brand Director, Volkswagen India.
“We are excited to join hands with Jasprit Bumrah, a cricketing legend who has redefined fast-paced, precision bowling. The power-packed duo of Jasprit and the Golf GTI will certainly enthral our customers,” he added.
Jasprit Bumrah also shared his excitement about the partnership. “I’ve always believed that true performance doesn’t need to be loud – it just needs to be consistent. Partnering with Volkswagen and the Golf GTI felt like a natural fit,” he said.
“It’s a brand I long admired for its precision and presence, and I’m proud to be associated with something that stands for performance par excellence,” Bumrah added.
The company stated that Bumrah’s journey of consistency, discipline and calm leadership aligns with the values of the Golf GTI.
Volkswagen India currently sells four models in the country including the Taigun, Virtus, Tiguan R Line and Golf GTI. Globally, the brand operates in over 150 countries and is focusing on electric mobility, smart mobility and digital innovation. The partnership also features a promotional film showcasing both Bumrah and the Golf GTI.
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