Volkswagen India has officially named Bishwajeet Samal as its new Head of Marketing and Public Relations, marking a strategic move to strengthen its brand presence and communication in the country.
Samal brings with him over 20 years of deep-rooted experience in branding, campaign execution, and media management across leading Indian and global companies. Prior to this elevation, he held the position of Global Lead for Campaigns and Media Management within the Volkswagen Group, where he steered several high-impact initiatives.
Announcing the new chapter of his career, Samal took to LinkedIn, writing: “Excited to begin this new journey with Volkswagen India”.
With a rich professional journey that includes stints at Tata Teleservices, Star India, and FCB Interface, Samal has consistently delivered excellence in brand building, media strategy, and integrated marketing communication. His deep understanding of both traditional and digital platforms positions him as a dynamic force in the evolving automobile marketing landscape.
In his new role, Samal is expected to drive innovative storytelling, amplify Volkswagen’s brand voice, and craft immersive experiences for consumers and stakeholders alike.
As Volkswagen continues to evolve in India’s competitive automotive market, Samal’s appointment signals a commitment to bold ideas, sharper narratives, and a stronger emotional connect with customers.
A storyteller at heart and strategist by profession, Bishwajeet Samal’s appointment reflects Volkswagen’s vision to combine creativity with clarity.
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