The mascot to be a resident-facing communication companion to simplify public understanding of the Aadhaar services
Udai (उदय) selected following a national competition on MyGov Platform, Arun Gokul from Kerala announced the winner from 875 entries
The Unique Identification Authority of India (UIDAI) today launched the Aadhaar mascot, a new resident-facing communication companion to simplify public understanding of Aadhaar services. The Aadhaar mascot named Udai (उदय) will be helpful in making Aadhaar-related information more relatable, and people-friendly. It will simplify communication of Aadhaar services – whether it is about updates, authentication, offline verification, selective sharing of information, new technology adoption, responsible usage and many more.
To bring this vision to life, UIDAI chose an open and inclusive route by launching national design and name competitions on the MyGov platform. The response was overwhelming. UIDAI received 875 entries from across the country – students, professionals, designers, etc. – each offering a unique interpretation of what Aadhaar represents to them. A multi-tier evaluation process was adopted to ensure fairness and rigour in the selection process. What emerged from this process is a beautiful creation – that is shaped by public imagination and refined through institutional diligence.
Arun Gokul from Thrissur, Kerala bagged the first prize in the mascot design competition, Idris Dawaiwala of Pune, Maharashtra, and Krishna Sharma from Ghazipur in Uttar Pradesh were the second and third prize winners respectively.
Riya Jain of Bhopal won the first prize in the mascot name competition, followed by Idris Dawaiwala of Pune and Maharaj Saran Chellapilla of Hyderabad in the second and third position respectively.
Neelkanth Mishra, Chairman UIDAI unveiled the mascot and felicitated the winners at a UIDAI function in Thiruvananthapuram. The launch of the mascot marks another step in UIDAI’s ongoing efforts to make Aadhaar communication simpler, more inclusive, and more relatable for over a billion residents of India, said Mishra UIDAI Chairman.
Bhuvnesh Kumar, CEO, UIDAI said that by inviting people for designing and naming this mascot through an open national competition, UIDAI reaffirmed a core principle of Aadhaar: participation builds trust and acceptance. The overwhelming response demonstrated how deeply people connect with Aadhaar as a public good.
Vivek C Verma, Deputy Director General, UIDAI said that as the mascot begins its journey as a companion and a narrator, it will help residents connect with Aadhaar related information with ease.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter
About us:
The Mainstream is a premier platform delivering the latest updates and informed perspectives across the technology business and cyber landscape. Built on research-driven, thought leadership and original intellectual property, The Mainstream also curates summits & conferences that convene decision makers to explore how technology reshapes industries and leadership. With a growing presence in India and globally across the Middle East, Africa, ASEAN, the USA, the UK and Australia, The Mainstream carries a vision to bring the latest happenings and insights to 8.2 billion people and to place technology at the centre of conversation for leaders navigating the future.
