Tata Consultancy Services (TCS) has been appointed as the Official AI & Technology Partner for the Schneider Electric Marathon de Paris. This collaboration, spanning three years, will utilize TCS’s strengths in artificial intelligence, data analytics, and digital innovation to improve the race experience, making it more personalized, engaging, and accessible for both participants and spectators.
The Schneider Electric Marathon de Paris joins TCS’s extensive portfolio of global running events, which includes five World Marathon Major races in New York, London, Chicago, Boston, and Sydney, as well as marathons in Amsterdam, Mumbai, Singapore, and Toronto. Overall, TCS is now affiliated with 14 global running events, attracting over 600,000 runners.
These partnerships underscore TCS’s commitment to transforming endurance sports through technology and fostering a positive societal impact beyond the race. In 2024, TCS-supported events alone raised nearly $280 million for various charitable causes.
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